... 100% PURE NEW YORK
"Every one wants a piece of New York. Living the dream, DKNY captures the urban energy of downtown, the eclectic smoothness of uptown and the pulse of the street. The fragrances are intoxicating and real, like the energy of New York. Pure liquid energy, just like rush hour in the city, the fragrance notes exhilarate the body and the mind: revealing that there are no limits."